Campaign readout
Dr.Pong - Clinical Skincare: Bangkok Q3 Flight
1 Jul – 30 Sep 2026 · 412 screens live · 62 matched holdout screens · Health & Beauty
MotionReach Conversion Index
74
Category benchmark 61
Network average 58
Media investment
฿2.4M
Verified impressions
4.54M
QR scans
41,200
Verified conversions
5,840
Incremental ROAS
1.52x
Spend → outcome funnel
Every step traced to its evidence class. Modelled figures are never presented as facts.
Exposed conversion rate 0.495% vs control 0.291%
Incremental conversions 2,430
95% CI: +52% to +88%
Weekly delivery and response
Impressions vs scans and conversions across the 13-week flight
MRCI components
Score vs category benchmark
- Exposure quality · 20%82 vs 66
- Attention · 20%71 vs 60
- Activation · 25%69 vs 55
- Outcome · 35%74 vs 59
Age profile
Share of consented passengers, index vs Bangkok base
Trip purpose
Why the passenger was in the car
Interests
Share declaring interest · index vs network
- Skincare & beauty44% · idx 163
- Health & wellness38% · idx 141
- Fashion33% · idx 118
- Food & dining51% · idx 104
- Travel29% · idx 97
- Finance & investing18% · idx 83
Gender
Consented declarations
- Female58%
- Male40%
- Undisclosed2%
Household income
Monthly, THB
Consent tier mix
How much passengers chose to share
- T0 · Anonymous66.4%
Ambient journey data only
- T1 · Basic20.1%
Age, gender, trip purpose
- T2 · Rich9.9%
Interests + survey answers
- T3 · Linked3.6%
Loyalty or verified contact
Where the ads played
Bangkok district delivery density and scan response
Top districts
Impressions and scan rate
| District | Impr. | Scans | Rate |
|---|---|---|---|
| Sukhumvit / Watthana | 740.02K | 8,288 | 1.12% |
| Sathorn / Silom | 644.68K | 6,318 | 0.98% |
| Pathum Wan | 581.12K | 7,032 | 1.21% |
| Chatuchak | 458.54K | 3,622 | 0.79% |
| Huai Khwang | 426.76K | 3,670 | 0.86% |
| Phaya Thai | 367.74K | 3,383 | 0.92% |
| Bang Rak | 331.42K | 3,480 | 1.05% |
| Din Daeng | 276.94K | 1,966 | 0.71% |
| Khlong Toei | 263.32K | 2,317 | 0.88% |
| Suvarnabhumi corridor | 222.46K | 1,424 | 0.64% |
| Thon Buri | 140.74K | 816 | 0.58% |
| Nonthaburi | 86.26K | 449 | 0.52% |
Journey flows
Origin to destination pattern of exposed rides
- Suburban residential→CBD (Sathorn/Silom)24%
- CBD→Mall corridor (Pathum Wan)18%
- Residential→Suvarnabhumi / Don Mueang14%
- Sukhumvit→Sukhumvit (intra-zone)13%
- Mall corridor→Residential17%
- Other→Other14%
Daypart performance
Delivery vs scan rate by time of day
Creative diagnostics
Which executions worked, and what drove the difference
| Creative | Impressions | Engage % | Scan % | Recall | Scan→Conv |
|---|---|---|---|---|---|
| Clinic Offer 15s | 1.41M | 2.60 | 1.24 | 81% | 15.4% |
| Before / After 20s | 1.18M | 2.38 | 1.08 | 78% | 14.1% |
| Dermatologist 30s | 862.6K | 1.72 | 0.71 | 69% | 12.2% |
| Product Hero 10s | 635.6K | 1.41 | 0.62 | 58% | 11.6% |
| Interactive Skin Quiz | 454K | 6.20 | 1.47 | 86% | 19.8% |
The interactive Skin Quiz delivered 2.4x the scan rate of the product hero cut on a tenth of the weight, the clearest signal that interaction, not duration, drives activation on this network.
Engagement vs conversion efficiency by creative
Offline → online path
Deterministic match from a unique per-play QR token to a verified outcome
Where conversions landed
Verified via client data feeds
- Online booking (pixel)3,410
- In-store / clinic POS1,680
- Loyalty code redemption750
In-store matches use POS files by store and day; loyalty redemptions use MotionReach-issued codes.
Pre vs post campaign
Exposed districts, 8 weeks before vs during flight
Weekly clinic bookings
+39.0%
Branded search index
+47.0%
Store visits (exposed districts)
+26.4%
Avg. order value (THB)
+5.6%
Profiled sample: 28,410 consented rides. All cuts shown meet publication thresholds (Section 08).